The tech industry accounted for $1.9 trillion of the United States’ value-added GDP, which is over 10% of the country’s economy. The sector generates millions of jobs year after year, and more and more entrepreneurs are gaining traction and success within the industry.
However, startup success is more than just having the best tech product. Marketing your brand is half the work, and one of the best places to start is Facebook. If you want to cement your tech brand in this buzzing social hub, here are some of the best marketing ideas to successfully break into the market:
- Live Demos
It can be a bit tricky to market a tech product, especially if yours is the first of its kind and you’re selling something really innovative and disruptive. Thus, you need to harness the power of live demos or even live Q&A sessions to show what your tech product can do and the pain points it can eliminate. It’s all about showcasing your core value proposition, engaging potential customers, and building credibility and trust– all that can be achieved by using Facebook Live in a strategic and engaging way.
Highlight Customer Success Stories and Testimonials
Social proofing is a marketing technique that will never get old. People are naturally more compelled to invest in something if they’re given concrete evidence of other people’s positive experiences. Perhaps you were able to land your first few clients and did a wonderful job in giving the early adopters the tech solutions they need. You can create video-based posts highlighting all those testimonials or success stories or perhaps publish your case studies and share them on social media. The goal is to share your success thus far and celebrate it with your existing and prospective followers.
Maximize Targeted Ad Campaigns
One of the best ways to expand your reach on Facebook is through targeted ad campaigns. It’s never been this easy to target your exact target demographic– all you have to do is choose a compelling post to promote and set your target audience according to their age, gender, location, interests, behaviors, and more. You can choose to promote your unicorn content (either a high-performing video post or perhaps your standout tech business flyers). Also, make the most of ad performance tracking and insights, so you can know how to improve your future campaigns.
Post Educational Content
Your posts can be promotional, entertaining, or educational. A good mix of these forms of social media content can help you keep your audience engaged while also adding value. The key is to know your audience and hone in on the types of content or topics that match their interest and demographics. You need to be able to understand what they find valuable and engaging. Also, make sure that your message is clear and concise. People’s average attention span has markedly decreased in the past few years. In fact, according to a Microsoft study, we now have a shorter attention span than a goldfish– less than 8 seconds! So, it’s important that you don’t waste people’s time and aim for something both straightforward yet engaging.
Engage with the Community
Social media marketing is all about connection above all else. Make sure that you’re responding to your comments section and inbox. You can set up automated responses for prompt and efficient engagements, but make sure to send tailored responses as needed. You can hire social media personnel to take care of these in real-time or if you’re bootstrapping and want to keep your operations lean, you can assign one of your team members to include this task in their workflow or hire a freelance virtual assistant to handle this task on your behalf. However, don’t delegate haphazardly and make sure to provide guidance and training to ensure that your brand voice is consistent and on point.
Share Behind-the-Scenes Content
It’s nice to build a strong brand and eventually establish that professional and ‘corporate’ business, but at the end of the day, people are drawn to real connections and as the old adage goes “People buy from people”. Instead of becoming another faceless brand, one way to stand out is to show the faces of the people working behind the scenes. It could be a picture of your team eating pizza in between work; your devs working on your product’s development stages; or just a general glimpse of your office’s day-to-day life. Personal connection is no rocket science. It just has to be real.
Ensuring the success of your tech startup is a gigantic challenge, but with the right product idea, some savvy marketing strategies, and the right people on board, your product will and shall see the light of day. Just keep at it and focus on providing real solutions and delivering real value.