Bridgestone enters South African agricultural tyres market

Barbie Espinol

Bridgestone has released its vary of extremely-large-performance tyres designed for South Africa’s demanding agricultural sector. Willie Stander, Agriculture Manager at Bridgestone Southern Africa, states that the new agriculture range is in line with Bridgestone’s emphasis on supplying alternatives for focused industry sectors.

“Bridgestone entered the agricultural sector in Europe as much back as 2013. Backed up by Bridgestone’s regular large-top quality investigate and development (R&D), the Bridgestone agriculture selection has attained a considerable share of the market place serving the greater, most potent agricultural cars and products,” he states.

“Bringing this manufacturer into the South African agricultural sector makes great feeling supplied the reality that our farmers are renowned for adopting the hottest and most effective engineering to enhance their profitability. South African farmers obtain considerably a lot less protection and financial assist than numerous competitor nations around the world, so their good results is because of in no tiny section to their skill to use technological innovation to get over the problems of farming under challenging conditions.”

Bridgestone’s Firestone brand name has been active in the agricultural sector for a number of a long time. The introduction of the Bridgestone brand name widens the company’s solution giving to just take in the best finish of the marketplace. Bridgestone agriculture tyres will be supported domestically by the established support team, with a comprehensive vary of schooling, item clinics and on-web-site products examination as desired by buyers.

Bridgestone is renowned for its dedication to R&D, investing considerably for every 12 months on keeping in advance of the know-how curve. In 2019, it announced the generation of Bridgestone Innovation Park in Japan, which aims to grow the company’s existing R&D abilities. The new Bridgestone agriculture tyre variety advantages enormously from this R&D.

Bridgestone’s launch offering in South Africa contains of the VT-blend, VT-Tractor, and VX-Tractor.

The flagship of Bridgestone’s agriculture variety, the VT-Tractor radial tyre, is designed for the most sophisticated, large, and complex devices. It contributes to lower gas usage owing to its ability to get the job done at decrease pressures, even when operating underneath better hundreds. The VF technology (Incredibly Large Flexion) in this solution also supports decrease pressures, which qualified prospects to enhanced traction and an elevated footprint, cutting down soil compaction.

Its sister merchandise, the VT-Mix radial tyre also is composed of VF and IF engineering. It is developed to give increased productivity through the active harvest period. It is highly long lasting and can carry heavier loads and has a greater footprint for decrease soil compaction and remarkable traction.

The VX-Tractor tyre provides amplified longevity owing to its sturdy casing, greater lug quantity, and better use resistant compound. This products is developed to provide lengthier dress in existence on street and subject.

About time, the firm will increase the array on offer in line with market demand from customers.

“The Bridgestone agriculture tyre array provides answers to many essential problems facing South Africa’s farming local community,” Stander concludes. “We are self-confident that South African farmers will react positively to the gains our technological improvements, and outstanding guidance presented to them more than the long term.”

Issued by The Riverbed Company on behalf of Bridgestone Southern Africa

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