CBS News And The Weather Channel Announce Content Partnership

Barbie Espinol

CBS News and The Weather conditions Channel have announced a partnership on weather conditions reporting and technological innovation.

The Climate Channel’s reports will be highlighted in the course of the network’s morning and evening newscasts, together with CBS Mornings and CBS Night News with Norah O’Donnell, as very well as the CBS News Streaming Network. The partnership also consists of investigative reports from both of those outlets on climate.

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Neeraj Khemlani, president and co-head of CBS News and Stations, stated in a assertion, “By bringing collectively CBS Information and the Climate Channel’s temperature teams and virtual see know-how, we will not only be capable to forecast the climate but demonstrate viewers what it’s definitely going to glance like.” He termed it “a holistic partnership that brings jointly the scale of both of those companies’ reporting teams, technologies and audiences.”

Byron Allen, founder, chairman and CEO of Allen Media Group, the operator of The Weather Channel, appeared on CBS Mornings to announce the partnership. The Climate Channel already has furnished studies for the early morning display.

He reported in a statement, “This new collaboration is designed to supply the CBS News viewers the most revolutionary temperature reporting, as nicely as bigger arrive at for the Weather conditions Channel’s brand name. CBS News and the Climate Channel will perform closely collectively to check out and look into troubles linked to local weather and our natural environment.”

The collaboration signifies CBS Information will draw on The Weather Channel’s “Virtual See,” immerse mixed fact know-how that allows viewers “to visualize long run climate forecasts – to see how snow, rain, floods or tornadoes can influence a local community just before the situations arrive,” the networks stated in the announcement. The reports originate from The Weather conditions Channel headquarters in Atlanta. The partnership involves reporting from Temperature Channel meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes and other people on the channel team.

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