CBS News and The Weather Channel announce partnership

Barbie Espinol

CBS News and The Weather conditions Channel tv network, the #1 supply for weather conditions news and information and facts, nowadays introduced a new articles collaboration that will carry improved weather conditions and local weather reporting to CBS News viewers all-around the planet. This new partnership combines the experience and engineering of two award-profitable information businesses to give viewers with major in-depth weather reporting and immersive storytelling.

The Weather Channel’s various Emmy Award-winning Immersive Blended Truth (IMR) know-how will supply the audience a “Virtual Look at” into American communities’ weather disorders. IMR technological innovation makes it possible for viewers to visualize future weather forecasts — to see how snow, rain, floods or tornadoes can impact a neighborhood before the circumstances arrive. The studies originate from the Weather conditions Channel’s headquarters in Atlanta, Georgia. The partnership also draws on dwell reporting from meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes, as effectively as the overall Weather conditions Channel meteorological and newsgathering staff.

The Weather conditions Channel’s stories will be showcased in the course of CBS News’ award-profitable morning and night newscasts, “CBS Mornings,” “CBS Saturday Morning” and “CBS Evening News with Norah O’Donnell.” CBS News’ 24/7 digital streaming news services will also showcase typical studies from The Weather conditions Channel. 

The CBS Information investigative team and the Temperature Channel’s meteorological and newsgathering teams will also husband or wife on distinctive investigative climate reports. This collaboration provides with each other two powerhouse brand names to provide audiences progressive temperature reporting, dependable critical temperature coverage, and investigative reporting on the setting.

CBS Mornings - Weather Channel
A new material collaboration with The Weather conditions Channel will bring improved weather conditions and weather reporting to CBS Information viewers.

CBS News

Showing up on “CBS Mornings” on Monday, Byron Allen, the founder, chairman and CEO of Allen Media Group and proprietor of The Weather conditions Channel, called weather transform one particular of the biggest threats to daily life on the planet, and explained his purpose when purchasing the Temperature Channel four decades ago was to “lean in” to make absolutely sure men and women comprehend what is actually at stake.

“The Climate Channel is just not a cable network it is a technologies system,” he mentioned. “And we determined to spend extra in know-how. We have gained three Emmy Awards — two of them since I’ve owned it — for technology.”

Allen referred to as the channel’s proprietary Immersive Combined Actuality, used to reveal harmful weather conditions circumstances, “the finest know-how not to explain to you the weather conditions but to display you the temperature. And I am a company believer — that’s my history as a comic — never inform them, present it. Demonstrate them, act it out, play it out. It has a lot more influence.”

“By bringing together CBS Information and the Temperature Channel’s temperature teams and digital check out technologies, we will not only be ready to forecast the climate but demonstrate viewers what it is really seriously likely to glance like,” said Neeraj Khemlani, president and co-head of CBS News and Stations. “This is a holistic partnership that brings collectively the scale of each companies’ reporting teams, technologies and audiences. In addition to the virtual forecasts and dwell reporting, we will also collaborate on field reporting and pair our investigative groups to broaden our environmental investigative initiatives. With each other we will produce deeper coverage of one of the most crucial stories of our time — the influence of the local weather on the communities we live in.”

“This year, the Temperature Channel celebrates its 40th anniversary, and there is hardly ever been a more significant time to supply viewers chopping-edge visual presentations and compelling storytelling about our temperature,” claimed Allen. “This new collaboration is intended to supply the CBS News audience the most impressive climate reporting, as very well as better attain for the Temperature Channel’s model. CBS News and the Climate Channel will work carefully jointly to check out and investigate problems linked to local weather and our natural environment.”

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