CBS News to Feature The Weather Channel Reporting in Wide-Ranging Content Partnership

Barbie Espinol

CBS News and The Climate Channel have struck a large-ranging partnership that will see Temperature Channel correspondents, reporting and technological innovation showcased across CBS Information programming.

Byron Allen, CEO of Weather conditions Channel proprietor Allen Media Group, announced the partnership on CBS Mornings Monday.

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As component of the deal, climate and local weather reporting from The Weather Channel, such as experiences from meteorologists like Jim Cantore, Stephanie Abrams and Mike Bettes, will air on CBS plans like CBS Mornings and the CBS Evening Information With Norah O’Donnell, as well as on CBS News’ streaming service.

The partnership also provides CBS access to TWC’s “Immersive Blended Reality” technological know-how, which can support communities visualize how the climate will effects their location.

The deal significantly will increase CBS’ weather and weather reporting capabilities. CBS has meteorologists at its community stations but does not have a countrywide weather correspondent or meteorologist, as its opponents at ABC Information and NBC News do. Meanwhile, The Climate Channel receives a significant national system for its talent and reporting. That platform is all the a lot more important given the amplified competitors in the Tv weather place, most notably from Fox Weather, which is available to stream for totally free and above the air in several markets, and the AccuWeather Community.

“By bringing alongside one another CBS Information and the Climate Channel’s temperature groups and virtual check out technology, we will not only be able to forecast the weather, but present viewers what it’s genuinely going to glance like,” Neeraj Khemlani, president and co-head of CBS Information and Stations, stated in a statement. “This is a holistic partnership that provides alongside one another the scale of equally companies’ reporting groups, systems and audiences. In addition to the digital forecasts and stay reporting, we will also collaborate on field reporting and pair our investigative teams to grow our environmental investigative initiatives.”

“This year, the Weather conditions Channel celebrates its 40th anniversary, and there’s under no circumstances been a a lot more important time to provide viewers slicing-edge visible displays and persuasive storytelling about our climate,” extra Allen. “This new collaboration is designed to supply the CBS News viewers the most ground breaking temperature reporting, as properly as bigger reach for the Weather conditions Channel’s manufacturer. CBS News and the Weather Channel will work carefully alongside one another to discover and investigate issues similar to local weather and our natural environment.”

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