Small Business Internet Marketing Starts With the Right Keywords

Barbie Espinol

Keyword research for small business internet marketing has been fast evolving as major changes in search engine algorithms are taking place. Keyword research is the most fundamental part of marketing your local business online. It will determine the rise and fall of your local business advertising. So how to do keyword research properly to reach Australia? What are the underlying guidelines to geo-target your keywords that will attract more leads to your business? In local online marketing, everything should be done properly in the initial stage to get a positive domino effect. Here are the indispensable guidelines that are proven to work in keyword research for your local small business internet marketing campaigns.

When writing articles for your web content, it is important that you are using the right words that people are using in a certain niche. It’s called lingo. If you have been to an Internet Marketing conference for example, you will hear the different jargons that people use. If you are unfamiliar with the lingo or jargon, interested readers will assume that you don’t know what you’re saying, and the same goes with search engines. Search engines are also looking for lingos in your content to see if your article and website is really relevant to a certain keyword that you are targeting.

So how do you determine the right keywords? Here are the guidelines to keep us on track:

Determine the potential traffic volume of a particular keyword.

The goal of every small business internet marketing campaign is to drive massive traffic to your site. This is done by getting your site to the Top 10 rankings of search engines. The problem is you could have massive traffic but if the quality of your visitors is poor, then you will also get poor conversions. Internet marketing for small business goals should be balanced in keyword research stage. The traffic volume of a keyword should be balanced by how many potential customers it will attract. It’s more of getting buyers rather than browsers.

Determine the commercial intent of a visitor for a certain keyword phrase query.

What is the visitor’s intent when he or she uses a certain keyword phrase? If a person used the keyword “small business internet marketing”, does he intend to get information about the subject or does he intend to look for an online marketing consultant that will help him in building his marketing local business online? When you’re able to determine the right keywords that people use to buy your products and services, then you have found your golden nugget!

Determine the conversion potential of a certain keyword.

In small business internet marketing, you need to get leads for your business. For example, when a person uses a certain keyword query and his intent is to buy a product under your niche, does he actually buy your offer or does he leave your site and goes to other merchants? It’s good that your keywords have high volume traffic and the intent is positive, but if it can’t close the sale then your keyword pipelines should be fine-tuned against potential sales leaks. Determine the percentage of people who are actually subscribing to your email list for a certain keyword and how many did actually buy your product and services.

Selecting the right keywords is the catalyst of successful small business internet marketing. Without it, your small business internet marketing campaigns will not go any further.

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