In the early days of lookup motor optimization (Website positioning), keywords and phrases had been anything. Numerous search engines which includes Google relied greatly on matching keyword phrases and phrases in a user’s lookup query with authentic internet pages on the internet. For example, if a individual searched for “hot doggy cafe,” Google’s algorithm would disproportionately favor domains and webpages with the correct phrase “hot pet dog cafe.”
This led to the increase and dominance of key word investigate, and key phrase-centric SEO strategies. Crafting content material and constructing back links that contained the phrase “hot puppy restaurant” could basically guarantee your position for the phrase — but that is not the case any more.